A whole lot of the South African music fans carry the dream of remaking here the United Kingdom’s most popular (and overrated to some) music fest, Glastonbury, but if really you want to build a musical fest that people go to, to be happy, you have to formulate a living experience.
This is what Oppikoppi fest that turned twenty this month is: 3 days of living differently. Launched in the year 1995, the event has taken place in August each year since then, in the town of Northam in Limpopo. Also, there were a few Easter fests but after a couple of years the concentration was centered on August fest. This event has bred an identity; other fests would have to develop their own if they want same type crowds returning year after year.
In 1995, Oppikoppi saw a little crowd the scope to see people attempting to be jazz entertainers and rock stars in a new South Africa. Most of those who went along to watch were family members and close friends of the bands. The theory that music fests might be commercial events was not big in South Africa, but the founders of Oppikoppi already recognized the potential.
Carel Hoffman, one of the top heads of the fest, knows very well as why people come back. He told that when people go to an Oppikoppi, they go out of loyalty because they have hopefully relished many Oppikoppi fests before. If they have not enjoyed each Oppikoppi earlier, they seem to have faith that this one would be better. They know that they are paying for an experience.